Abstract
PurposeThe purpose of this paper is to analyze the art-based project of Full Llove Inn as a tactical urbanism intervention and urban tourist attraction. The project consisted of an elevated room-car, displayed in the public space of Amsterdam from August 2006 to September 2007.Design/methodology/approachThe research was conducted between December 2017 and November 2018 in Amsterdam. The study applied the methodological tools of semi-structured interviews, textual analysis and participatory observation.FindingsFull Llove Inn provided an extraordinary allure for visitors and residents. It created a sense of intra-personal and inter-personal existential authenticity for local and non-local guests, respectively, while introducing a pop-up hotel as a new form of tactical initiative.Research limitations/implicationsDue to the inability to contact non-local guests for interviews, the only source of data was based on tourist experiences about Full Llove Inn derived from the hotel guest book.Practical implicationsThe research suggests that pop-up hotels may be used by Destination Management Organizations as a means of strengthening the brand image and creating a competitive edge for cities.Social implicationsThe research indicates that art-inspired tactical interventions in the public space of civic environments could constitute a social capital while generating interactions between residents and visitors.Originality/valueFor the first time in the tourism literature, this study investigates the impact of tactical projects on destination branding from the perspective of both locals and visitors.
Published Version
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