Public services optimizing through the communication and information technology application of local governments as an effort to form environmentally friendly smart city branding

Abstract

The dynamics and rapid development of technology growth become one of the reasons why the individual and organization conduct the behavior change in communicate either verbal and written. Communication behavior projection in the community will be more change rapidly along with instant digital technology. Therefore, nowadays the communication situation existence for an organization has become the spearheaded in fulfilling the public information services which demand openness, equality, and transparency in the process of organizational performance. As part of an organization and in fulfilling Smart City declaration, Bandung City government has conducted various breakthroughs that have been quite intense in the process of digitizing public services which environmentally friendly since 2012 in the era of Mayor Ridwan Kamil’s leadership for the community. The public service applications based on communication and information technology in Bandung City Government include Smart City and E-Government Applications such as e-Punten which are applications from the Department of Population and Civil Registration, Sabilulungan, Hayu!, and e-Remuneration Performance (e -RK). This public service application is an application that can significantly improve the level of government transparency in its performance. The research method is based on the analysis of information contained in the printed mass media of Pikiran Rakyat newspaper in 2017. The results show that digital communication is a method of communication and a commitment of the Bandung City Government in improving public services to be easy, fast and accountable for the community and related parties. Conclusions show that public services and the delivery of information developed through digital communication by the Bandung City Government become more integrated, monitored, effective, and efficient for the community.