Abstract
This journal examines how public service motivation contributes to optimising digital population identity services in North Toraja district, using a public service motivation approach by James L Perry with indicators of attraction to public policy making, commitment to the public interest and civic duty, compassion, and self-sacrifice. This research uses a descriptive qualitative approach through interviews, observations and documentation. Research informants consist of the Population and Civil Registration Office of North Toraja Regency employees as the primary data source and people who use Digital Population Identity services. The results showed that attraction to public policy making varied among North Toraja Regency Population Office employees. Structural officials, including service heads, field heads, and section heads, showed high interest and interest in the public policymaking process. Meanwhile, staff-level employees and operators need more interest in public policy formulation due to the perception that tupoksi, as staff, needs to support employees in making population administration policies. The implication of this finding is the need for efforts or actions from the Leadership to increase the motivation and participation of all employees both by providing direction and guidance through example in carrying out duties, seeking education and training for employees, as well as in the form of rewards and punishment as a booster of employee enthusiasm and motivation in carrying out services optimally.
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