Abstract
Books reviewed PUBLIC RELATIONS: THE PROFESSION AND THE PRACTICE By Craig E. Aronoff and Otis W. Baskin. St. Paul: West Publishing Co., 1983. PUBLIC RELATIONS PRACTICES: CASE STUDIES (second edition) by Allen H. Center and Frank E. Walsh. Englewood Cliffs: Prentice‐Hall, 1981. EFFECTIVE PUBLIC RELATIONS (fifth edition revised) by Scott M. Cutlip and Allen H. Center. Englewood Cliffs: Prentice‐Hall, 1982. INSIDE PUBLIC RELATIONS by Ronald P. Lovell. Boston: Allyn and Bacon, 1982. THIS IS PR: THE REALITIES OF PUBLIC RELATIONS (second edition) by Doug Newsom and Alan Scott. Belmont: Wadsworth, 1981. PUBLIC RELATIONS IN ACTION by Robert T. Reilly. Englewood Cliffs: Prentice‐Hall, 1981. THE PRACTICE OF PUBLIC RELATIONS by Fraser P. Seitel. Columbus: Charles E. Merrill, 1980. PUBLIC RELATIONS: CONCEPTS AND PRACTICES (second edition) by Raymond Simon. Columbus: Grid, 1980.
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