Public Relations Promotion Strategy for Higher Education in the Era of Society 5.0

Abstract

This study aims to describe how the form and function of the higher education public relations promotion strategy in the Society 5.0 era. The research approach used in this study is a descriptive approach. The researcher describes the form and function of the higher education public relations promotion strategy in the Society 5.0 era. The type of research used is qualitative research. The results and discussion of the study indicate that the strategy for promoting higher education public relations in the Society 5.0 era is more in response to competition between higher education institutions and to accelerate access to technology and information in carrying out its promotional strategy. In its implementation, it is carried out with a direct strategy and an indirect strategy. The strategy of promoting higher education public relations in the context of Society 5.0 places the community as the focus of interest and convenience in using advanced technology, IoT (Internet of Things), robots, and artificial intelligence (AI), Augmented Reality (AR) actively in life which in this case is the field of higher education so that there is an increase in community participation. Public Relations Promotion Strategy for Higher Education in the Era of Society 5.0 oleh Daryono & Firmansyah disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional.Berdasarkan ciptaan pada http://ojs.uniwara.ac.id/index.php/PWJridhe/article/view/16/4.