Public relations and the radiation processing industry

Abstract

The world's uneasiness and mistrust regarding anything nuclear has heightened in recent years due to events such as Chernobyl and Three Mile Island. Opinion polls and attitude surveys document the public's growing concern about issues such as the depletion of the ozone layer, the resulting greenhouse effect and exposure of our planet to cosmic radiation. Ultimately, such research reveals an underlying fear regarding the unseen impacts of modern technology on the environment and on human health. These concerns have obvious implications for the radiation processing industry, whose technology is nuclear based and not easily understood by the public. We have already seen organized nuclear opponents mobilize public anxiety, fear and misunderstanding in order to oppose the installation of radiation processing facilities and applications such as food irradiation. These opponents will no doubt try to strengthen resistance to our technology in the future. Opponents will attempt to convince the public that the risks to public and personal health and safety outweigh the benefits of our technology. We in the industry must head off any tendency for the public to see us as the “enemy”. Our challenge is to counter public uneasiness and misunderstanding by effectively communicating the human benefits of our technology. Clearly it is a challenge we cannot afford to ignore.