Abstract
This article argues that public relations and public diplomacy seek similar objectives and use similar tools. However, the authors suggest, the exact ideas and concepts which can be transferred from one area to the other have yet to be fully delineated and tested. Dr. Signitzer is an associate professor of communication and head of the Public Relations Area, Department of Communication and Journalism, Salzburg University, Austria. He received his doctorate from Bowling Green State University in Ohio. Dr. Coombs is an assistant professor in the Department of Communication at Illinois State University. He received his Ph.D. from Purdue University.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
