Public Opinions Dissemination of Microblog on Complex Network

Abstract

With the rapid development of Internet and Web2.0 Technology, the fast transmission of information under microblog has become more and more popular with the wide netizens, and the microblog platform has already become a significant place for net citizens to express their opinions. Therefore, the study on the dissemination of public opinions in network is of great significance. In order to explore network public opinions dissemination mechanism of microblog, this paper discusses characteristics of the microblog social network structure and influence they made on information transmitting and sharing in microblog through complex network analysis combined with data obtained from Sina Weibo. This paper presents a mechanism building the microblog social network model, and discusses the scale-free property, small-world effect and centrality property of microblog network through complex network analysis. At last, this paper discusses the public opinions dissemination mechanism in microblog social network with a network event case.