Abstract
In October 1985, the Australian Labor Government transferred one of the country's leading tourist locations, Ayers Rock and the Olgas (Uluru and Katatjuta), to Pitjantjatjara‐Yankuntjatjara ownership. The event triggered a media debate presenting and representing discourses that organized existing knowledge and created new realities around claims to sacredness, equality, restitution, human rights, and the contributions of anthropology. [tourism, land claims, media, discourse analysis, property, Australian Aborigines]
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