Public awareness activities on Eichhornia crassipes in the Victoria Falls World Heritage Site, Livingstone, Zambia1

Abstract

Invasive Alien Species (IAS) are a major threat to biodiversity and national economies worldwide. Public awareness and support is critical for the success of any interventions aimed at controlling and managing such invasions. Various communication tools have been identified for the implementation of public awareness programs. Assessment of public perceptions, attitudes and knowledge levels should be an integral part of any public awareness activities. This paper reports the communication actions undertaken in the Victoria Falls World Heritage Site by the Removing Barriers to Invasive Plant Management in Africa (RBIPMA) project during the year 2007. Several awareness meetings with various stakeholders were conducted during the year. A number of posters, leaflets, brochures and newsletters have been produced. Production of radio and television documentaries is currently ongoing. A pre‐knowledge survey was conducted to determine the baseline status as regards knowledge and awareness levels on IAS in the project area. A post‐knowledge survey will be conducted at a subsequent stage to assess the effectiveness of the project interventions on public awareness and knowledge levels. Recommendations for future action are also presented.