Public acceptance of the Cyber Taipei initiative and cyber-government services

Abstract

The rapid development of ICT (information and communication technology) in Taipei has aided the formation of an information city, resulting in a gradually changing urban living model as well as changes in the traditional services provided to the people by the government. However, the causal relationship between the promotion of information city construction and the city's effectiveness is difficult to examine using methods such as traditional cost effectiveness or satisfaction surveys. Understanding the thoughts and evaluation of the users in various government services is an important tool for the continuous promotion or amending of information city planning. This study uses the “Cyber Taipei” initiative to explore whether the cyber-government services set up by the Taipei City government meet users' demands and to understand, through the technology acceptance model (TAM), users' perceived cognition regarding the various system services. The results show that the perceived usefulness (PU) and perceived ease-of-use (PEOU) of cyber-government services will both affect users' usage intentions. Therefore, to enhance the overall effectiveness of government information policy, in addition to considering the compatibility and practicality of a web interface, the customer-oriented philosophy shall be used as the foundation and the public demands as the goal to fulfill the concept of public convenience services.