Abstract
ABSTRACT During live sporting events, female announcer teams for men’s sports are becoming increasingly common, however, there is a lack of research examining viewers response to this.. Using psychophysiological measures, this study examines sports fan arousal and depicted emotion while watching sports highlights with female announcers, comparing it to the same highlights using male announcers. Results show that male participants were more aroused than female participants when watching sporting events announced by male and female announcers. However, female participants had a more significant emotional response. Sports fandom was also found to be a predictor of arousal. Results are interpreted using social identity theory.
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