Abstract
As attitude toward surveys contributes to nonresponse, this exploratory study assesses the psychometric adequacy and predictive validity of a survey attitude scale among a target population in the United States. Findings suggest respondents hold a positive attitude toward surveys, in terms of value and enjoyment, and an assessment of the scale’s psychometric properties confirmed acceptable reliability and validity metrics that align with previous assessments. Overall, the results suggest a survey attitude scale can serve as a useful metric and accurate predictor of survey response, which contributes to ongoing discussions of nonresponse and the contemporary survey climate among survey practitioners.
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