Abstract

Introduction. A person's professional career is changing due to complex challenges caused by the COVID-19 pandemic and war in the east of Ukraine. That is why a professional career needs to be understood through in terms of creative industries, which are dynamically developing, have an excellent growth potential, and are essential for the country's economic progress. Aim. Based on the analysis of research of Ukrainian and foreign scientists, to outline the nature, types, role and psychological features of creative industries, and to analyze approaches to their study in the context of professional career in creative industries. Results. The article analyzes the features of creative industries, their types and significance for social and personal development, as well as discusses the psychological characteristics of the professional career in creative industries. Conclusions. Creative industries are a vital part of the economy, and they correspond to different types of economic activities that have their specifics and opportunities in the context of a career development.

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