Abstract
The current work draws comparisons with stimulus–organism–response (SOR) theory and provides a pertinent levering comprehension for small and medium enterprises (SMEs) in the Indian automobile industry, by investigating consumers’ attitude towards electric vehicles (EVs) offered by them. Four factors, (1) ostentatious (conspicuous) consumption, (2) ecological behaviour, (3) utilitarian shopping values and (4) lifestyle, have been accounted for, in this regard. Additionally, the study looks at how this mindset affects Indian customers’ intentions to consistently use EVs (offered by SMEs). A sample of 382 Indian owners of EVs provided information via a standardized questionnaire. To make conclusions from the obtained data, the structural equation modelling (SEM) approach was applied. According to the findings, only utilitarian shopping value – one of the four antecedents – has no discernible correlation with attitudes towards EVs that Indian SMEs sell. Also, the study provides evidence that attitude positively relates with continuous intention to use EVs.
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