PSYCHOEMOTIONAL GENESIS OF RISKS OF PERSONAL INJURY DUE TO NEGATIVE INFLUENCE OF MEDIAPERCEPTIVE COMMUNICATION

Abstract

The article is devoted to the study of psycho-emotional risks of damage to the mental sphere of the individual due to the negative impact of media-perceptive communication and a retrospective analysis of the study of the outlined issues. The article attempts to differentiate the risks of damage to the personality by the negative impact of media-perceptive communication according to the intensity of such impact. The conducted research made it possible to determine the dependence of the change in the addressee’s emotional state on the direction of the communicative act (text) in order to achieve a certain pragmatic effect. It is noted that emotional experiences in the psychological understanding of the negative impact of media-perceptive communication on a person should be perceived as a signal, a manifestation of the fact that external conditions actively excite the maximum of the subject’s mental processes, most of the components of his mental and psychological sphere. It is noted that the emotional effects of media-perceptive influence not only affect the activation of mental processes, they also determine the emotional background, the emotional coloring of mental processes. Adaptation of the subject to the conditions of existence is ensured by purposeful behavior. Emotions and feelings are woven into behavior and in similar conditions determine fixed forms of behavior. Theoretical analysis revealed that all sensory signals first acquire an emotional evaluation (emotionally weighty, attractive or vice versa) and only then make the transition to the level of consciousness (thought analysis). As a result, emotions are able to control human behavior, so the perception of media-perceptual influences often becomes decisive. We have found out that the smaller the emotional response of the message, the lower the risk of the individual being affected by the negative impact of media-perceptive communication. The use of this regularity can prevent the negative impact of information on the psyche, change of orientations in the moral and spiritual sphere, imposition of inaccurate and false information on the addressee, etc. The author summarizes the mental consequences of the influence of informational threats, manifested in the form of frustrations, affective disorders, psychosomatic pathologies, post-stress personality changes, which threaten a person’s sense of psychological security and lead to a decrease in the quality of the subject’s functioning in various spheres of his life.