Abstract
The text examines the condition of contemporary journalism in the context of professionalization and values. Presenting the analysis of different ways of defining journalism as a profession, the author notes that contemporary journalism operates within two sets of values. Those that are normally associated with the so-called “professional journalism”, which are referred to the fractographical pact (mainly constituted by such values as: truth, objectivity and independence). The second set of values is called news values. They are fundamentally different and inconsistent with the norms that are considered constitutive for journalism as a profession. In this situation, journalism as a profession and journalists as its representatives are obliged to perform simultaneously two, partly at least contradictory, functions the information provider and the navigator who guides his / her recipients through information for him / her for attractive, noteworthy.
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