Abstract
In recent years worldwide boundaries have been redefined, thanks to internet and technologies which facilitate increasingly the interaction between virtual friends and socials networking users. Consumers as well as producers in both developed and developing countries share information, pictures and videos via the Web 2.0 tools available on electronic devices and Internet websites. However due to several obstacles, activities such as co-creations, digital collaboration and others socials networking can be limited for some users. Thus this article discussed various factors that limit developing countries’ prosumers interactivity in the age of Web 2.0 technology. The factors influencing numbers of users’ collaboration can be individual, organizational, technological and/ or environmental factors.
Highlights
Prosumption concept is the interrelation between production and consumption by involving the use of internet and Web 2.0
As internet is a vital tool for Web 2.0 systems, many authors studied its low penetration in Africa. 2014 Digital Statistics reported that internet users represent 55,930,391 (32% of the entire population) and 11,200,000 citizens fully active Facebook users at a mobile subscription of 114,000,000 (65%)
The International Telecommunication Union estimates, about 19% of the African population has Internet access compared to 32% for Asia-Pacific and 65% for Americas [14]
Summary
Prosumption concept is the interrelation between production and consumption by involving the use of internet and Web 2.0. The availability of websites, search engines and information encourages users to create, to customize and to manipulate software for making products of their own, footage shot, music or film Consumers and their equipment undoubtedly contribute to companies’ success [2] [3]. To describe the same phenomena many authors used or created similar concepts: do-it-yourself (DIY) (Watson and Shove, 2008); craft consumption (Campbell, 2005); ProAms (Leadbetter and Miller, 2004); co-creation (Prahalad and Ramaswamy, 2004a, 2004b); service-dominant logic (Vargo and Lusch, 2004, 2008); commons-based peer production (Benkler, 2006; Benkler and Nissenbaum, 2006); Cult of the Amateur by Beer and Burrows (2007); collaborative capitalism involving both value co-creation and service dominant logic (Cova, Dalli and Zwick, 2011); crowd- and open-sourcing (Howe, 2009); putting customers to work (Ritzer, 1993); all have in common the idea that contemporary industries put consumers to work on the internet [1]. We will discuss the various factors that limit developing countries prosumers participation and interactivity in the web 2.0 technology
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
