Prospects of the Agro-Industrial Cluster for the Commercialization of Bananas. Case Study in Ecuador

Abstract

The objective of this study is to identify the feasibility prospects of a cluster to be implemented as the business development model of a business association in the La Concordia region of Ecuador based on a logistic model that enables the appropriate use of resources. The methodological design of this study comprises the application of surveys, interviews, the geo-marketing technique, and the open space model, thus establishing a procedure that, given qualitative and quantitative variables, enables mapping production and commercialization areas and identifying an appropriate location for constructing a collection center. The model proposed aims to leverage the advantages of the chosen location, reduce the technological gap, and promote technological innovation in business management to enhance productivity and competitiveness in the region. The model proposed is aimed at using the advantages of the chosen location, reducing the technological gap, and promoting technological innovation in business management, in order to enhance productivity and competitiveness in the region.