Abstract

Currently, development of the consumer market is becoming increasingly important. Loans provided by a commercial Bank contribute to solving financial problems of the population, as well as enables customers to meet their needs for the goods and services they need, without having a sufficient monetary means at the present moment. The growth of consumer activity activates the production processes, thereby increasing the market capacity, which contributes to developing the economy and, consequently, to improving human wellbeing. The issues related to the consumer credit market development affect not only the problems of the state of the banking system monetary mechanism as a whole, but also the mechanism of lending in a separate commercial bank. At the same time, the consumer lending is usually associated with high credit risks for the credit organization, which determines the topicality of the problems and the need to improve the consumer lending market in Russia.

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