Abstract
Marketing researches of sales of quail-breeding production on the market in the Kurgan region have been carried out. The quantitative methods in marketing research to study consumer behavior, buying motivation, consumer preferences, the attractiveness and the quality of consumer goods, the ratio price/quality have been used. These methods allowed to obtain the characteristics of social-demographic, economic and psychological portrait of the target group. The promising directions of realization of production of quailbreeding on the market in the Kurgan region have been identified on the basis of these studies. It has been offered to consider as additional segments of the market (promising areas) for the sale of products of a chain of restaurants in Kurgan city.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Normirovanie i oplata truda v sel'skom hozyajstve (Rationing and remuneration of labor in agriculture)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
