Abstract
The article highlights the development of the tourist services market in wartime conditions in Ukraine. It has been noted that the full-scale Russian invasion left a negative impression on the Ukrainian tourism industry: the closure of many tourist enterprises, the disability to wok for airports, massive missile attacks, depressed emotional and moral state of people who want to travel safely. It has been analyzed that nowaday's tourism in Ukraine does not stand still, many tourist enterprises have resumed their work since the summer of 2022. The study provides an explanation of the adaptation of tour operators to the new requests of tourists and the resumption of cooperation with travel agencies, insurance companies, and hotels for the well-being of our country. Possible strategies that will help tourism enterprises (tour operators, travel agents, carriers, etc.) adapt to modern conditions and successfully resume or continue their work have been considered, namely: cooperation with foreign consolidators, development of tours available to Ukrainians, formation of opportunities for experience's exchange, more active interaction with state authorities.
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