PROSPECTS FOR THE DEVELOPMENT OF THE SYSTEM OF SOCIAL RESPONSIBILITY OF INTERNATIONAL BUSINESS

Abstract

The article is devoted to the formulation of prospects for the development of social responsibility of enterprises in modern conditions; rethinking its essence through the inclusion of the uncertainty factor in the theory of sustainable development (basic for social responsibility); substantiation of directions of cooperation between supranational, state bodies, enterprises and academic science in the direction of increase of the efficiency of realization of projects on social responsibility in international and national business; formation of fundamental principles for the creation of uniform standards of social responsibility of international business in the form of methodological recommendations using the coefficient method. The article considers the main approaches to understanding the essence of corporate governance in the field of social responsibility, prerequisites that form the understanding of social responsibility in modern business, among which are: business ethics, ethical behavior, interaction with stakeholders, activities for society, achieving sustainable development. A list of subjective and objective problems that arise today in the implementation of social responsibility projects in international business, namely: individualized understanding of the essence of social responsibility; lack of systematicity and comprehensiveness; lack of consideration of the uncertainty factor when planning social responsibility projects and assessing its significance for the main activity; lack of supranational standards of social responsibility; inviolability of the concept of sustainable development, imperfect regulatory framework, financial capabilities of companies, is offered. Prospects for improving the system of relations in the field of social responsibility at global level and business level are proposed. A method of calculating the coefficient of social responsibility, which includes three main components: the mandatory group of factors, the sectoral part, the variable part, is proposed.