СОЦІАЛЬНІ ПІДПРИЄМСТВА ТА СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ ОРГАНІЗАЦІЙ

Abstract

Today, a very important topic is social responsibility. It is important that conscious behavior is manifested in the business sphere as well. Social responsibility is a term that has a double meaning. On the one hand, it is the observance by the subjects of public relations of the requirements of social norms. On the other hand (in cases of irresponsible behavior that does not meet the requirements of the rules or violates public order), a person's social responsibility is that he undertakes to bear an additional duty of a personal or property nature. The article reveals this issue in detail. Social responsibility is truly the future of the entrepreneurial sphere and an activity that should be widely used in the practical activities of enterprises, constantly improving and expanding. The development of such a sphere of activity in Ukraine can significantly help in solving many social problems. The study revealed many advantages and prospects for the development of social responsibility. All the advantages and disadvantages are covered in detail in the article. The article highlights the relevance and importance of social responsibility in business. The purpose of the study is a theoretical justification and experimental verification of the effectiveness and importance of social responsibility in business. With the help of a detailed analysis, the content of the concepts of "social responsibility" and "social entrepreneurship" was revealed, the issues of social realization in the field of entrepreneurial activity, the level of awareness of Ukrainian students in this field of social responsibility were analyzed. The degree of importance of social entrepreneurship for the development of Ukraine and Ukrainian society is also determined. The analysis of the social report of Coca-Cola Beverages Ukraine provided an opportunity to consider in practice the implementation of a socially active position and methods of public reporting. Social responsibility is aimed at streamlining, harmonizing social relations and ensuring their progressive and stable development. The following methods were used in the study: theoretical, dialectical, empirical, concrete-historical, system analysis and problem-target synthesis, balance, sociological.