Prosects of Agricultural Marketing in India

Abstract

This study aimed to investigates agricultural marketing and its operation in India. Agrarian marketing in India involves bringing farm-produced goods to consumers, with 70% of workers involved. The 11th Five-Year Plan focuses on improving marketing facilities, market information systems, human resource capacity, and exports and foreign trade. Indian Constitution introduced model farming statutes in 2017, but state implementation delayed, leading to APMC mandis under Central government control. The current study utilized primary data collected through a structured questionnaire consisting of 34 questions from 49 respondents. The research used descriptive statistics and found that (i) the majority of agricultural households lack access to literacy skills. (ii) there is Insufficient awareness about Minimum Support Price (MSP) persists among farmers. (iii) farmers in the agricultural marketplaces have reported issues concerning grading and standardization. Various variables such as occupation and family size serve as the foundation of this study and suggested multiple factors concerning these background characteristics.