Evaluating Food Order Industry Performance Using the COPRAS Method A Multi-Criteria Decision-Making Approach

Abstract

Technology advancement and reliance on the Internet have opened up new opportunities for mobile application marketing in India. There are 15 to 50 billion active websites on the Internet, according to Worldwidewebsize.com. Many conventional methods of product promotion and sales have been rendered obsolete by these websites and apps. The creation of mobile applications, which use the Internet as a medium to advertise goods and services, is the result of collaboration between marketing intelligence and technology. Customers and corporate organizations view the goods and services on the market today with modern eyes. Online marketing is the foundation of marketing tactics that are tailored to today's consumers. This essay examines how people perceive ordering food through online food delivery services while taking advantage of online services. Different businesses have been altered by digital technology to differing degrees, and frequent technology use has made people constantly connected to the internet. Customers can quickly place orders using an online food ordering system based on their preferences. The major goal of this study is to identify the elements that affect consumers' opinions on online food delivery services offered by Pizza Hut, KFC, Dominos, Swiggy, and Zomato. In order to gather a sample from the 167 respondents, the researcher employed descriptive research and a convenience sampling technique. The variables and items were tested with the WSM approach. The purpose of the study was to identify the factors that affect consumers' perceptions of online food services. The findings indicate that the majority of the customers are young people, and that frequent social media events and negative past experiences are among the factors that have an impact on their perception.