Abstract

Purpose: The aim of the article was to analyse the qualitative approach to product improvement by Small and Medium Enterprises (SMEs) from the Visegrad Group (V4) countries (Poland, Slovakia, Czech Republic, and Hungary). Design/methodology/approach: The analysed results included a research sample of 379 companies in the electromechanical industry (machinery processing industry). The sample was obtained between March and September 2023 by means of a guided survey. Analyses of the results of quantitative research were carried out to verify the approaches of SMEs from V4 countries to pro-quality product, including comparative analyzes of the results obtained. Analyses were performed using the ANOVA test (repeated measure designs). The Mann Whitney U test was used to identify statistically significant differences in entrepreneurs' responses. The significance level adopted was α = 0.05. Findings: It has been shown that SMEs from V4 countries have different approaches to improving product quality. Additionally, it was shown that both in the case of pro-quality activities of SMEs from the V4 countries, the lowest consistency of assessments occurs in the following countries: Poland and Slovakia, Poland and Hungary, Slovakia and Hungary. Practical implications: Research results may contribute to more effective and coherent development activities of SMEs in the V4 countries as part of their sustainable development. Social implications: Based on the research conducted, it is possible to provide SMEs in V4 countries with a more adequate approach to undertake consistent and effective quality activities as part of the improvement of the product. Originality/value: Determining the current pro-quality approach to product improvement in SMEs in the V4 countries. The novelty is also the identification of the importance (level of importance) of these approaches in each V4 country, as well as the determination of the similarities and differences between these approaches in SMEs from countries in the Visegrad Group. Keywords: Visegrad Group (V4), SMEs, quality product improvement, production engineering. Category of the paper: Research paper.

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