Abstract
This paper aims to present a proposal for strategic planning for a gas station based on your strengths and weaknesses. The proposal followed the model of strategic planning Balanced Scorecard (BSC). The research is characterized by being an exploratory case study. Were used qualitative informations, collected through semi-structured interviews and participant observation, which were held in three months. A SWOT analysis to assess your strengths and weaknesses, opportunities and threats thus identify strategies visible internal and external environment was also performed. The preparation of the proposal defined the mission, vision, principles and goals of the company. Finally, strategies are suggested to be used by the company, which may serve as an example for other companies that also suffer from the same problems.
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