Abstract
Purpose: The present study is an attempt to provide a model of green supply chain management based on new product development (NPD) in the auto industry.
 Methodology: In the present study, the method of grounded theory has been used to develop a model. The required data were collected through interviews with academic experts, auto industry managers, and a review of documented meta-data and relevant reports. The sampling continued until the saturation of categories using the theoretical sampling method. The research data were analyzed simultaneously with the data collection during the three stages of open, axial, and selective coding. This process led to the development of the green model of supply chain management following NPD in the auto industry based on the grounded theory.
 Main Findings: The findings of this study suggest that managers must carefully consider all categories and subcategories identified in this study and have the necessary and sufficient information about each item to implement the green supply chain management successfully based on NPD in the automotive industry.
 Application of Study: This research indicates the need to pay attention to green supply chain management based on the development of new products in the automotive industry.
 Novelty/Originality: Development of the green model of supply chain management following NPD in the auto industry based on the grounded theory.
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