Proposed a New Sustainable CSR Model Canvas for Effectiveness and Evaluation of Current CSR Programs (Case Study: PD PAL Jaya)

Abstract

When managed effectively, a Corporate Social Responsibility (CSR) program can produce significant benefits in terms of reputation and returns as well. Therefore, CSR should be evaluated regularly. However, based on a survey conducted by PIRAC (Public Interest Research & Advocacy Public), only 30 percent of 226 companies in Indonesia evaluate their CSR programs. This research was conducted to analyze the effectiveness of PD PAL Jaya’s lavatory CSR project Petamburan District, Central Jakarta. PD PAL Jaya is Jakarta’s Regional State-Owned Enterprise that operates in the waste management. This research has been conducted by using descriptive analysis on CSR Project, Importance Performance Analysis (IPA), and concluded with purposed a new canvas model to mapping various indicators to the Sustainable CSR Model Canvas. Based on the results by using IPA analysis, PD PAL Jaya’s CSR with the lavatory project is under the wishes of the community. However, several things need to be improved, especially in construction and socialization. The final results of the research are Sustainable CSR Model Canvas and recommendations to PD PAL Jaya in order to improve the quality of the next CSR programs.