Abstract
The studies purpose is to propose a social business model that fits Propolis Project, which is intended to promote the social inclusion of community agents where it will be inserted. The data were collected through interviews. Propolis Project can guarantee the social inclusion of its agents through the investments’ return to shareholders, profits reinvestments in the project itself, people insertion into the labor market and environment preservation. This study improves Social Business Models components studies, bringing to the academy a built model — Project Propolis – and it can serve as a base of research and replicated in practice.
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