Abstract
A pesquisa objetivou identificar os principais artigos, autores e journals sobre marketing empreendedor de startups, a partir de um portifólio bibliográfico qualificado e suas referências. Para tal, realizou-se uma pesquisa bibliográfica, utilizando o método ProKnow-C (Knowledge Development Process – Constructivist). Como resultado, Audrey Gilmore; Gerald E. Hills; Ian Fillis; Morgan P. Miles e Sussie Morrish são os autores proeminentes. Journal of Research in Marketing and Entrepreneurship; Journal of Business Research; European Journal of Marketing e o International Small Business Journal são os mais reconhecidos e receptivos na temática. Destacaram-se os artigos de Morrish; Miles e Deacon (2010) e Morrish (2011).
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