Propagation Modeling of Food Safety Crisis Information Update Based on the Multi-agent System

Abstract

This study propose a new multi-agent system frame based on epistemic default complex adaptive theory and use the agent based simulation and modeling the information updating process to study food safety crisis information dissemination. Then, we explore interaction effect between each agent in food safety crisis information dissemination at the current environment and mostly reveals how the government agent, food company agent and network media agent influence users confidence in food safety. The information updating process give a description on how to guide a normal spread of food safety crisis in public opinion in the current environment and how to enhance the confidence of food quality and safety of the average users.