Promotional activities of the film and their use to increase public awareness and interest

Abstract

This paper deals with the analysis and evaluation of the promotional activities of the film A máme, čo sme chceli [Réveillon] in order to raise public awareness and interest in this Slovak-Canadian film. The author focuses on the importance of effective promotion of films in relation to their commercial success. She cites relevant studies that point to the importance of marketing and promotion measures in reaching the target audience and convincing them of the value of a film work. The author analyses the promotional activities of the film and their effectiveness, presents metrics related to the media reach of the film, as well as the list price of advertising space in different media during the campaign. She finds that a combination of online, print, television and radio contributed to the significant media interest in this film. In the final part of the paper, the author discusses communication on social media, specifically Instagram and Facebook platforms, and assesses their impact on the promotion of the film. She stresses the importance of having an active presence on these platforms and interacting with fans.