Promotion Strategy of Green Consumption for Teenagers in China

Abstract

The thesis statement is green consumption is good method to protect the environment, teenagers period is a very important stage which life and values are formed, so how to promote the teenagers to have the concept of green consumption is very important. First part is analysis of characters of the teenager’s behavior; Second part is the factors that affect green consumption of the teenagers; the most important part is promotion strategy of green consumption of teenagers. The environment issue is very important so we must take some effective methods to improve. We should take the effective strategies to help the teenagers become green consumers.