PROMOTING TOURISM THROUGH DIGITAL MARKETING

Abstract

The objective of this thesis is to examine the feasibility of enhancing the utilisation of digital platforms for marketing initiatives within the tourism industry. The objective of this research is to evaluate the feasibility of utilising digital platforms as a means of constructing a proficient marketing strategy for the tourism sector. The objective will be achieved through the execution of an investigation into the dominant trends, audience segments, and advertising strategies employed across diverse channels. The study aims to enhance comprehension of the topic by evaluating the efficacy of diverse marketing techniques employed in the tourism sector, including influencer marketing, content marketing, and social media advertising. The objective of this investigation is to explore the potential application of these concepts in developing marketing strategies that are more efficient. The present research endeavour aims to ascertain potential hindrances that could impede the utilisation of diverse marketing channels and to devise effective strategies to enhance their efficacy within the marketing amalgam. The main aim of this endeavour is to improve the effectiveness of the marketing mix. The principal aim of this research is to gain significant perspectives on the efficient utilisation of digital marketing as a pivotal instrument for advancing the tourism sector.