Abstract
ABSTRACT The paper examines emotions generated in potential visitors through the promotional imagery used in fright tourism, a form of dark heritage tourism. In fright tourism, an unusual combination of human emotions of fun and fear are experienced by tourists through activities such as haunted house visits and ghost tours. A modified model, based on Russell’s [1980. A circumplex model of affect. Journal of Personality and Social Psychology, 39(6), 1161–1178] Circumplex Model of Affect, was developed to measure emotions in fright tourism advertising. The model was constructed with empirical data from the United States and New Zealand. The data were obtained through interviews with business owners of fright tourism attractions, focus groups, and a questionnaire of potential visitors. Findings indicated statistically significant correlations exist between human emotions in different quadrants of the model (positive/pleasant and negative/unpleasant). The findings suggest, contrary to the application of the Circumplex Model in more conventional tourism settings, that fright tourism business’ advertisements induce contradictory emotions. The study challenges current understandings of visitor experiences and contributes to knowledge about how fright tourism heritage experiences may best be promoted.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
