Abstract
SUMMARY Maxim features a scantily dressed woman on its cover each month, persuading readers to buy its erotically branded magazine with a repetitive cover formula. Based on descriptive and ethnographic analyses, this exploratory case study addresses Maxim's cover formula and the competitive response from other men's lifestyle magazines. The formula has influenced several new men's magazines, and Maxim's success tempted at least one existing men's magazine to switch its own identity to the lad-mag style, but without Maxim's success. The predictable formula presented complex challenges for men's titles, in terms of creating brand identity, building circulation, and maintaining advertising revenue.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
