Abstract
The internet promises a portal to global markets, instant communication, and round-the-clock access for firms and customers. Yet, as firms adopt the internet for international marketing they face a series of paradoxes, online opportunities create new challenges. Firms must adapt to these online challenges and effectively direct users to the appropriate applications. This paper provides a preliminary framework for internationalisation and adaptation on the internet and examines the efforts of a sample of firms.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Internet Marketing and Advertising
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
