СУЧАСНІ ТЕНДЕНЦІЇ РОЗВИТКУ МІЖНАРОДНОЇ ЕЛЕКТРОННОЇ ТОРГІВЛІ В СОЦІАЛЬНИХ МЕРЕЖАХ

Abstract

Trends of the development of international e-commerce in social networks have been examined in the article. The factors which influence the international e-commerce market as the element of market infrastructure in the digitalized business environment have been identified. The various scientific points of view on the interpretation of the category “international e-commerce” in the narrow and broad sense have been systematized. It has been determined that international e-commerce is the basic and effective tool for promoting business in social networks. It has been shown that the volume of international e-commerce in the global business environment is growing dynamically. It has been established that the expansion of the World Wide Web has made international e-commerce accessible to all people. It has been established that the development of the world e-commerce market is faster than the development of the real sector of the economy. It has been investigated that buying goods and services online became a common practice for many people around the world. Comparison of the three main e-commerce markets – United States, China and Europe has been made. The dynamics of the global digital population growth in the world has been studied. The number of active Internet users has been analyzed. The rating of the ten largest countries and e-commerce markets in the world has been presented. Interpretation of the essence of the concept of “international electronic commerce in social networks” has been given. The dynamics of the number of active users of social networks in the world has been given. The rating on activity of users of social networks has been presented. The basic opportunities of international e-commerce in the global business environment have been identified. The main ways of doing business through social networks have been identified. The directions of international e-commerce in social networks have been singled out. The main advantages of international e-commerce in social networks have been outlined (relative lightness of forming the potential target audience for further trade; wide opportunities are providing for effective presentation of information on goods (products, services) for their potential consumers; relative lightness of communication with potential customers).