Projecting Sales Potentials for Department Stores in Regional Shopping Centers

Abstract

INCE 1948, the planned regional shopping center has had tremendous growth as a major merchandising and investment vehicle. Projecting the sales potentials for department stores in such centers is becoming an increasingly more critical task in both department store and shopping center planning. For purposes of this discussion, regional shopping centers are defined as planned projects usually under single ownership and having as principal tenant at least one department store branch with a store size in excess of 150,000 square feet of gross store area. These projects range in floor area size from 350,000 square feet to over 1,200,000 square feet. While this discussion relates to planned regional centers, the same general approach is applicable to calculating sales potentials for any branch store in any location.