Abstract

Graphic design vocational colleges have a professional goal to develop the overall quality of skilled personnel; students are required to have not only professional knowledge but also adapt to the post of vocational skills. Traditional teaching methods cannot achieve this goal of teaching and professional activities, so they are proposed as project-oriented teaching methods in the teaching reform. Because they are adaptable to teaching objectives, these methods have become the focus of curriculum reform in vocational colleges. This paper discusses the overview of project-oriented teaching methods, the application of project-oriented teaching methods in advertising design teaching, and the reflection after the implementation of project-oriented teaching methods. In order to truly realize the teaching reform of advertising design in secondary vocational colleges, the project teaching method should be carried through and a suitable teaching environment should be created for it, so that the project-oriented teaching method can be truly applied and effectively implemented.

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