PROJECT CULTURE OF FUTURE DESIGNERS AS A KEY FACTOR OF PROFESSIONAL FORMATION

Abstract

The article deals with design as a cultural phenomenon that shapes society in general and man in particular, and as a type of creative professional activity. It highlights several features that determine the role and position of design in the modern socio-cultural space. The phenomenon of “project culture” is considered a special kind of design thinking and a kind of design and transformation activities. Designer culture is defined as a professionally significant quality of personality, which includes a system of values, artistic and design knowledge, skills, competencies, skills, experience and individual-creative orientation to creative design and transformation activities.The article is a generalized method of professional training of future designers, which is based on the principles of forming the culture of the project and contains the following components: 1) design and cultural qualities of the individual; 2) professional design thinking; 3) ability – the ability to formulate a project idea (design concept), on this basis to make a sketch of the project (design project), which can be implemented as a result of the project (design product). The main pedagogical conditions for the implementation of this technique are 1) involvement of future designers in the value of project culture through the formation of interests in education and project activities, acquisition of knowledge, skills, methods of artistic and project activities – creative activities; 2) the focus of theory and practice of learning on cultural, personal, psychological, technological approaches in the process of professional training of future designers; 3) co-creation of teacher and student in the process of creating a design object, their intensive and productive interaction, in which the teacher acts as a moderator, who practically and psychologically skillfully directs educational and design activities.
 Keywords: design; philosophy of culture; project culture; project-transforming activity; methods; pedagogical conditions; professional training of a designer; creativity.