Abstract
As the Brundtland (1987) described, the ability of future generations to meet their needs will depend on how sustainable we can make our economy today. Now more than 20 years later we can observe initiatives aimed at sustainability across industries and borders. Sustainable development aims to meet the needs of the present without compromising the ability for future generations to meet needs. Understanding how organizational members thrive or stagnate in work related to sustainability can give us understanding needed for enabling such organizations to improve and prosper. Hence by researching what practices makes organizational members motivated to endure challenges in sustainability-focused organizations, beneficial insights can be contributed for the continuity of such organizations. This qualitive study with (participant) observation and interviews, aims to provide a deep comprehension and map aspects related to the motivation factors in mentioned work settings. The outcome of the research is related to theory on research that has the key words: sustainability, motivation and volunteering. The significance of the research is to discuss and propose what beneficial solutions can be derived out of the observed scenarios to contribute to sustainability focused organizational project work.
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