Abstract
The most important aspects of broadcasting—among them the identification and nurturing of talent, the development of a sense of pace, the ability to make programming decisions—typically are learned, not taught. The various factors involved in each of these areas never have been fully identified. The following article deals with one of these areas, that of programming decision‐making. It attempts to identify the factors used by several hundred program directors and other programmers in making their decisions. This article is based on research the author conducted for his Ph.D. dissertation at Michigan State University under the direction of Professors Leo Martin and Hideya Kumata. Dr. J. David Lewis was involved in broadcast production and teaching for many years, and currently is associate professor in the Department of Television and Radio at Michigan State.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call