Abstract
This paper examines the strategic choice between growth-oriented and profit-oriented strategies for emerging market firms. We develop and test hypotheses of how growth-oriented and profit-oriented strategic focus of emerging market firms affects their subsequent performance position in terms of achieving profitable growth. We contend that emerging market firms with a stronger focus on growth is less likely to achieve a position of high growth and high profitability in later stage. In contrast, a stronger focus on profit is more likely to achieve such a favorable position. We also examine the moderating effect of firm age on the proposed relationship. We test our arguments using a sample of Chinese firms between 2002 and 2009. Our study contributes important insights to strategic choices and performance for firms in emerging markets.
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