Profiling of Digital Network Users of Social Discontent in the Regions of the Russian Federation

Abstract

The paper presents the results of an applied study of the digital audience, which forms the basis for the generation and distribution of social discontent in the Russian segment of social media. For profiling Internet users, the authors implemented clustering of subjects of the Russian Federation according to the type of social discontent. Through a cognitive mapping of digital content, authors analyzed the substance and structure of the information flow of social discontent in each selected cluster. The research selected regional markers that reflect specific topics and contexts of discontent. Owing to automated socio-media analysis, the authors got data on the gender and age structure of social discontent networks in Russia. The study results reflect significant differences in the structure of networks of social discontent, which determine the importance of using modern digital technics for their identification and assessment.