Abstract
The issue of the shortage of qualifi ed workers is of relevant importance in the Russian labor market. The modern labor market in the Russian Federation is in dire need of workforce. The market economy places high demands on the quality of the workforce, its professionalism, educational and qualification level. In conditions of fierce competition in the labor market for specialists, jobs at manufacturing enterprises are often unoccupied for various reasons. On the one hand, companies offering vacancies for blue-collar workers cannot find employees with sufficient qualifi cations. On the other hand, people who have received a vocational profession cannot ensure the fulfi llment of important production orders at the proper level, due to the lack of the necessary qualifications. Thirdly, young people prefer to work anywhere, but not in the field they studied. The article is devoted to the key issues of training specialists at the present stage. Research methods include a comprehensive analysis of statistical data and articles on resolving the problem of the workforce shortage, ways to solve the problem of the provision of proper qualification level in vocational specialties, increasing the prestige of vocational professions and motivating young people to work in the field of industrial production. As a result of the analysis carried out in the article, the author concludes that a positive change in this direction can be achieved only under the condition of an integrated approach to the problem and involvement of all interested parties in its solution. Meanwhile, the main emphasis should be placed on early vocational guidance, motivation and incentivization of young people and students, and increasing the prestige of vocational occupations.
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