Abstract
The essay has the aim to demonstrate how making culture means to make communication, and to make its strategic management a meeting area among several instances which reveal themselves under the form of cultures and culture in its original and primary meaning. On this basis, promoting the idea of a virtuous circle between culture - in its widest and deepest meaning - and the different cultural manifestations from the bottom, linked to the specific areas also media areas and to different ways of living in them and/or to tell them, could become, in the authoress’s purpose, the first step to set up a sort of manifesto of the modern culture and its richness.
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