Abstract

This paper aims to show the links between production, content, and audience for bestselling books in Quebec. It integrates communicational, literary, sociological, and economic methodologies. The study found that the bestseller market for books sold in French in Quebec is divided among books from the U.S., France, and Quebec. Quebec’s authors and publishers get a share of approximately 40% of the market. Content of bestselling fiction and biographies can be characterized as having a storyline typically built around a struggle for social success. Bestsellers reach nearly half of the population. Women and people with a college education are typical readers of bestsellers. Psychological realism is a strong element in the definition of a “good book.”

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